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RETAIL REAL ESTATE
RESEARCH & STRATEGY

Better Market Intelligence for High-Stakes Real Estate Decisions.

For owners, investors, developers, and retailers.

THE PROBLEM

Too Many Important Real Estate Decisions Are Made With an Incomplete Picture of the Market.

Retail real estate decisions can put tens or hundreds of millions of dollars at risk. Yet acquisitions, development plans, repositioning strategies and leasing decisions are often built on trade areas, demographic profiles, tenant assumptions and market expectations that haven't been tested deeply enough.The result can be expensive: paying too much for an asset, overestimating demand, pursuing the wrong tenants, investing capital in a strategy the market won't support, or simply missing opportunities that could create significant value.The problem usually isn't a lack of data. It's knowing what the data really says, what it doesn't say, and what it means for the decision you're about to make.That's where I come in.

WHERE I HELP

Market Assessment & Feasibility
Understand what a market can realistically support before committing capital, pursuing tenants, or moving forward with a development or repositioning strategy.
Acquisition & JV Due Diligence
Test the market assumptions behind an acquisition or partnership before you invest. Identify strengths, risks, opportunities, and issues that may not be apparent in the underwriting.
Repositioning & Redevelopment Strategy
Determine how an existing asset can better respond to its market, from changes in positioning and tenant mix to broader redevelopment opportunities.
Leasing & Tenant Strategy
Identify the retailers, restaurants, services, and other uses with the strongest potential for the property, and build a leasing strategy grounded in market demand and actual tenant opportunity.
Consumer & Trade Area Intelligence
Develop a clearer picture of who the property serves, where customers come from, how they behave, and how the trade area is changing.
Retail & Competitive Landscape Analysis
Understand the competitive environment, including existing and planned projects, tenant mix, market gaps, retailer activity, and the forces shaping future opportunity.

BOTH SIDES OF THE TABLE

Most market intelligence professionals understand either the owner's perspective or the retailer's. Rarely both. And very few have made decisions with their own capital at risk.

I began my career on the retail side, evaluating markets and locations from the perspective of the company deciding where to open stores. I later spent more than 30 years working with owners and developers on leasing, development, acquisitions, repositioning, and market strategy, including as a co-founder and owner of Spinoso Real Estate Group.That experience changes the questions I ask. I understand what makes a retailer believe in a location, what an owner needs to know before committing capital, and where seemingly reasonable market assumptions can lead to the wrong decision.I bring that perspective to every engagement.

MY EXPERIENCE

Organizations I've worked with, advised, or partnered with throughout my career:

WHAT SETS THIS WORK APART

Independent and Objective
I evaluate the market objectively, challenge assumptions when necessary, and tell you what I believe the evidence supports.
Senior-Led, Start to Finish
I personally lead every engagement, from defining the questions through analysis, interpretation, and recommendations. The person you hire is the person doing the thinking.
Grounded in Market Reality
I look beyond demographics and databases to how properties are performing, where consumers are going, what competitors are doing, and how retailers are behaving.
Built Around the Decision
The goal is not simply to produce research. Every engagement is built around the real estate decision you need to make.

ABOUT ME

Tom Herman

Tom Herman

Founder, Veda Intell
Co-Founder, Spinoso Real Estate Group

View on LinkedIn

I'm Tom Herman, founder of Veda Intell. I've spent more than 30 years in retail real estate, beginning on the retailer side and later working with major owners and developers before co-founding Spinoso Real Estate Group.

Over the course of my career, I've been involved in market strategy, leasing, development, acquisitions, due diligence, repositioning, and the ownership and operation of retail properties across the country. I've also built and led a national real estate services business, giving me a perspective that goes well beyond market research alone.

I started Veda Intell to bring that experience directly to owners, investors, developers, and operators facing important real estate decisions. I stay personally involved in every engagement and focus on giving clients a clear, independent view of the market and what it means for the decision in front of them.

Let's Talk

If you're facing an important retail real estate decision and want a clearer, independent view of the market before moving forward, I'd welcome a conversation.Whether you're evaluating an acquisition, considering a development or repositioning strategy, or trying to strengthen leasing performance, a brief call is usually enough to determine whether I can help.Prefer to schedule directly?

Or share a few details and I'll follow up soon.

© VedaIntell LLC. All rights reserved.

Thank you!

I appreciate you reaching out. I'll be in touch soon.

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