A Better Way to Design, Build, and Market Your Product

Think up a product that solves a problem YOU have.

Spend a lot of time and money to create it.

Spend more to build the infrastructure to support it.

Spend even more to market it.

Then figure out why it’s not selling.

❓Why isn’t your target audience flocking to it?

❓What needs to be tweaked to make it sell?

❓Are we reaching the right market? Is there a market?

Hopefully, you figure it out.

A better way?

Identify a problem. All the better if it’s a problem you have struggled with.

Identify the ideal customer for a solution to this problem.

Talk to them and work to understand them deeply.

Verify that the problem you’ve identified is:

✅ A problem they share,

✅ A problem they desire a solution for, and

✅ Is a problem they will spend money to solve.

Now that you’ve done your research,

Design, build, and market your product,

Guided by input and insights from your ideal customers.

~~~~~~~~~~~~~~~~

Ready for customer research but don’t know where to start? Reach out, I can guide you in the right direction.