Be Sure You're Talking to The RIGHT Customers

If you’re interviewing customers,

Know who you’re talking to and where they fit into your business.

This may seem obvious, but:

Interview customers that correspond to the objectives of your research.

For example:

If you’re trying to understand the motivations and triggers of your most frequent purchasers,

First, establish the parameters of what defines a frequent purchaser, and then,

Recruit and speak to only those that fit the definition.

This ensures that the insights you gather are relevant and actionable.🎯

Interested in learning more about your customers?

Check out our FREE DIY Guide: Customer Clarity Quick Start Guide, 15 critical questions to ask your customers NOW.

Or reach out to me anytime for tips to get started.