Tom Herman
Do you know the π° π°ππππΌπΊπ²πΏ π―πΉπΆπ»π± ππ½πΌππ that most business owners experience?
This was my favorite takeaway from Jeremy Epperson on a recent 1000 Experiments Club podcast:
1οΈβ£ Your customers are not who you think they are.
2οΈβ£ Your customers behave differently than you think.
3οΈβ£ Your customers have different reasons for buying than you think.
4οΈβ£ Your customers perceive your business/product/brand differently than you think.
And the way to remove these blind spots? Customer research.
Without research, you're guessing. And you'll be wrong - a lot.
But you won't be alone.
Jeremy points out that many of the marketing leaders he speaks to lack basic clarity around their customers.
Many can't answer the most fundamental question of all:
Why do your customers buy (or not buy)?
It's important to realize that If you don't deeply understand your customers,
How can you expect to optimize your product and marketing?
The link to the episode is: https://www.abtasty.com/blog/1000-experiments-club-jeremy-epperson/
I highly recommend it!
~~~~~~~~~~~
Ready for customer research but need some guidance? Reach out, and I'll help you get started.