Business Team

Customer Clarity to support confident leaders and their teams.

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The essential customer intelligence resource to drive your organization.

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Purchasing Behaviors

Demographics & Psychographics

Insights & Motivations

Delivering the data and insights to:

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Focus on your most impactful customers - for stability and growth.

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Target and attract profitable customers while saving time and money.

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Improve customer loyalty and customer lifetime value.

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Create effective campaigns based on customer wants, needs, and values.

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Connect with your customers in their language to influence behaviors.

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Unify your team for increased productivity and performance.

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Customer Confusion can keep your company from reaching its potential.


You're unsure who your ideal customers are, what to say to them, and how to find more of them.


You're unclear why your customers choose you, what motivates them to buy, and how to influence their purchase behaviors.


Your marketing efforts aren't consistently producing increased sales or enough new customers. 


You've realized that too many decisions and strategies are based on guesswork rather than actual data and customer insights.


You want your team to be more unified and productive, but differing opinions on strategy and tactics are getting in the way.

There's a better way forward.

Customer Clarity begins with three key questions:

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The Customer Clarity Guidebook reveals:

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Your customer's biggest challenges and frustrations (so you can solve them)

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The desired outcome your customer is seeking (so you can deliver it)

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Purchase triggers and motivations (so you can drive sales)

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How and where to communicate with them (so you can engage them)

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Why they choose YOU over other options (so you can stay ahead of the pack)

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Your ideal customers' feelings about your brand (so you can maintain loyalty)

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What your customers wish you did better (so you can adapt and improve)

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Key customer interests, beliefs, and values (so you can connect with them)

"Veda Intell's work is game-changing! Learning how to improve our relationship with our best customers has had a great impact on our business growth."
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Kristen Jeffery

Founder, SCULLHOUSE Rowing

Who is the Customer Clarity Guidebook for?

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Growth Focused.
You know your company is capable of more, and you’re looking for ways to boost results. Perhaps the one thing your team needs is a deeper understanding of your ideal customers.

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Tired of Guessing. 
Too many decisions and strategies seem to be driven by guesswork. The constant uncertainty, internal arguments, and stress are taking their toll on everyone. It’s time for answers.

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Ready for Change. 
Maybe you’ve always done things a certain way. And lately, you’re not getting the results you’ve come to expect. Rather than listen to more ‘experts’ - it’s time to listen to your customers.

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Customer Clarity Guidebook 
takeaways at a glance:

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Identify and focus on your most impactful customers. Success, stability, and growth are grounded in retaining your best customers.

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Create your ideal customer profile to know how and where to target new profitable customers. Your team and ad agency will thank you.

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Communicate with your ideal customers in their language - to connect at an emotional level and to influence purchase behaviors.

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Reveal customer pain points, challenges, and goals - and align your communications with the needs of your customers.

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Understand your competitive advantage from your customers' perspective and lean into it to attract and keep great customers.

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Share your newfound customer clarity across your organization - for improved team unity, productivity, and company performance.  

The Customer Clarity Guidebook Process

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Starting with YOUR data, we identify your ideal customers (ICs) by purchase behavior.

We survey your ICs to capture key traits, habits, preferences and insights.

We interview your ICs, exploring their wants, needs, pains, triggers, and motivations.

We distill the data and insights into a concise profile of your ICs in an easy-to-use guidebook.

   45 Day Delivery   

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I talk to business owners and leaders daily, and very few have a detailed customer profile to guide their decisions and strategies. This lack of foundational customer knowledge sits at the heart of many of their organizational struggles and frustrations. I created the Customer Clarity Guidebook to close this knowledge gap, boost performance, and relieve some of the stress. I invite you to learn more.

To your success,

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Tom Herman, Founder

  • LinkedIn

DIY Guide!

Customer Clarity Quick Start Guide:

15 critical questions to ask your customers NOW.

Learn who to talk to, what to ask, and tips to make the process quick, painless, and productive.

Stop guessing and start getting closer to your customers - today.

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