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  • Tom Herman

3 Critical Questions to Ask Your Team Today

With the new year fast approaching,


Now is a good time to ask your team:


➡️ How well do we really know our customers?


➡️ Are our strategies and tactics supported by fresh customer insights and data?


➡️ How much of what we do is based on opinions, assumptions, and guesswork?


Without a deep understanding of your ideal customers,


Everything is more difficult, including:


✅ Targeting best-fit new customers

✅ Retain existing high-value customers

✅ Allocating marketing efforts/budget for maximum results

✅ Influencing purchase behaviors to increase revenues

✅ Reactivating lost customers

✅ Designing effective campaigns and offers


Don’t allow a lack of customer understanding and clarity


To limit your company’s performance and potential.


Make 2023 the year that you put your ideal customer at the center of your business,


To serve as a guide for better decisions, strategies, messaging, and more.


Now more than ever, you can’t afford not to.


Questions? Reach out, we're here to help.

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