Tom Herman
3 Foolproof Strategies To Grow Your Customer Base
Customers cycle in and out of a business.
The goal is to have more customers entering than exiting.
Here are 3 strategies that can help:
➡️ Gain clarity around your ideal customers.
Learn who they are, what they want/need/believe, and what triggers them to take action. Do this by analyzing, surveying, and interviewing your existing high-value customers. This will help you better serve and retain your existing customers.
➡️ Attract “best-fit” new customers.
Use your ideal customer insights (above) as a guide to target and attract similar best-fit new customers. Improving the fit of new customers results in revenue growth and reduced churn.
➡️ Understand why customers leave.
Using your CRM, identify and contact a group of lost customers. Offer them an incentive to take part in a research interview. Ask them questions to understand why they left your company (DM me for a list of questions).
Determine if their leaving was due to:
- YOU (an opportunity to improve),
- THEM (understand how their needs changed), or
- a COMPETITOR (identify a ‘better’ product/offer/timing).
Each scenario provides insights to improve customer acquisition and retention, and reduce churn.
In summary:
1️⃣ Understand your ideal customers,
2️⃣ Work to attract new customers similar to them, and
3️⃣ Correct as many of the reasons customers leave as possible.
The result will be a larger and more profitable customer base.
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Achieve customer clarity for smarter marketing, decisions, and growth. Reach out and we'll get you moving in the right direction.