3 Foolproof Strategies To Grow Your Customer Base
Customers cycle in and out of a business.
The goal is to have more customers entering than exiting.
Here are 3 strategies that can help:
➡️ Gain clarity around your ideal customers.
Learn who they are, what they want/need/believe, and what triggers them to take action. Do this by analyzing, surveying, and interviewing your existing high-value customers. This will help you better serve and retain your existing customers.
➡️ Attract “best-fit” new customers.
Use your ideal customer insights (above) as a guide to target and attract similar best-fit new customers. Improving the fit of new customers results in revenue growth and reduced churn.
➡️ Understand why customers leave.
Using your CRM, identify and contact a group of lost customers. Offer them an incentive to take part in a research interview. Ask them questions to understand why they left your company (DM me for a list of questions).
Determine if their leaving was due to:
- YOU (an opportunity to improve),
- THEM (understand how their needs changed), or
- a COMPETITOR (identify a ‘better’ product/offer/timing).
Each scenario provides insights to improve customer acquisition and retention, and reduce churn.
1️⃣ Understand your ideal customers,
2️⃣ Work to attract new customers similar to them, and
3️⃣ Correct as many of the reasons customers leave as possible.
The result will be a larger and more profitable customer base.
Achieve customer clarity for smarter marketing, decisions, and growth. Reach out and we'll get you moving in the right direction.