Think up a product that solves a problem YOU have.
Spend a lot of time and money to create it.
Spend more to build the infrastructure to support it.
Spend even more to market it.
Then figure out why it’s not selling.
❓Why isn’t your target audience flocking to it?
❓What needs to be tweaked to make it sell?
❓Are we reaching the right market? Is there a market?
Hopefully, you figure it out.
A better way?
Identify a problem. All the better if it’s a problem you have struggled with.
Identify the ideal customer for a solution to this problem.
Talk to them and work to understand them deeply.
Verify that the problem you’ve identified is:
✅ A problem they share,
✅ A problem they desire a solution for, and
✅ Is a problem they will spend money to solve.
Now that you’ve done your research,
Design, build, and market your product,
Guided by input and insights from your ideal customers.
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Ready for customer research but don’t know where to start? Reach out, I can guide you in the right direction.