• Tom Herman

A Better Way to Design, Build, and Market Your Product

Think up a product that solves a problem YOU have.


Spend a lot of time and money to create it.


Spend more to build the infrastructure to support it.


Spend even more to market it.


Then figure out why it’s not selling.


❓Why isn’t your target audience flocking to it?


❓What needs to be tweaked to make it sell?


❓Are we reaching the right market? Is there a market?


Hopefully, you figure it out.


A better way?


Identify a problem. All the better if it’s a problem you have struggled with.


Identify the ideal customer for a solution to this problem.


Talk to them and work to understand them deeply.


Verify that the problem you’ve identified is:


✅ A problem they share,


✅ A problem they desire a solution for, and


✅ Is a problem they will spend money to solve.


Now that you’ve done your research,


Design, build, and market your product,


Guided by input and insights from your ideal customers.


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Ready for customer research but don’t know where to start? Reach out, I can guide you in the right direction.