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  • Writer's pictureTom Herman

Are You Allowing Knowledge Gaps To Limit Your Company's Potential?

In business, knowledge gaps are common.

And while some are relatively harmless,

Others cost us time, money, and relationships.

These are the ones we want to identify and eliminate.

Here's a simple process to follow:

➡️ Start by asking yourself:

Where are we struggling?

What could we be doing better?

What's holding us back?

What don't we know that, if we did, would make us better?

Apply these questions to all areas of your organization, including:

- Marketing (strategies/tactics/messaging)

- Sales and business development

- Customer success and retention

- Product development and improvement

- Strategic planning and company direction

➡️ For each area - identify missing data and where assumptions and best guesses (rather than facts) support decisions, strategies, and actions.

➡️ Assess and prioritize the impact that better information would likely have on results

➡️ Determine your options for capturing the information needed.

➡️ Take action to obtain the information. Do it internally or seek outside help.

Don't allow knowledge gaps to limit your company's potential.

Identify them, eliminate them, and pursue continuous improvement.


Without a deep understanding of your ideal customers, growth (and stability) is a struggle. We help leaders and their teams gain customer clarity to capture and keep more business.

Questions? Reach out - I'm here to help.


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