Know what’s really hard?
Selling a solution to a customer who isn’t convinced they have a problem.
How can you avoid this?
Understand the customer you seek to serve.
Ensure that the problem you are solving is not just YOUR problem,
But is a problem SHARED by the customers you seek to serve.
And most importantly - it’s a problem they will PAY to solve.
“Because we experience a problem and we figure out how to solve it for ourselves…
…doesn’t mean that there’s enough people to make this a business.”
Avoid the mistake of going full speed ahead on an untested idea,
Only to find out later (and after $$$ spent) that you’ve badly missed product-market fit.
Do your customer research on the front end of the product development process,
And you’ll be starting off in the right ballpark. 🎯
Could a lack of customer understanding be holding you back?
Replace guesswork with customer clarity. Reach out for help getting started.