• Tom Herman

Are You In The Right Ballpark?

Know what’s really hard?


Selling a solution to a customer who isn’t convinced they have a problem.


How can you avoid this?


Understand the customer you seek to serve.


Ensure that the problem you are solving is not just YOUR problem,


But is a problem SHARED by the customers you seek to serve.


And most importantly - it’s a problem they will PAY to solve.


Lindsay Tabas, on the Product Launch podcast hosted by Sean Boyce, made a great point:


“Because we experience a problem and we figure out how to solve it for ourselves…


…doesn’t mean that there’s enough people to make this a business.”


Avoid the mistake of going full speed ahead on an untested idea,


Only to find out later (and after $$$ spent) that you’ve badly missed product-market fit.


Do your customer research on the front end of the product development process,


And you’ll be starting off in the right ballpark. 🎯


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Could a lack of customer understanding be holding you back?


Replace guesswork with customer clarity. Reach out for help getting started.