• Tom Herman

Are You Treating The Symptoms - Or Addressing The Cause?

You can continue to treat the symptoms.


Or you can address the cause.


Struggles with customer acquisition, retention, and engagement


Often trace back to a need for more customer clarity.


Can you confidently answer YES to these statements?


➡️ We know our ideal customer’s biggest challenges and frustrations.


➡️ We know what they are trying to achieve using our product/service.


➡️ We know what an ideal outcome looks like for our customers.


➡️ We know how/where/when to communicate with our customers.


➡️ We know how our ideal customers make decisions.


➡️ We know where they go to learn and who they trust for advice.


➡️ We know who our ideal customers see as our competition.


➡️ We know why our customers choose us over other options.


If you’re a NO or NOT SURE on any of the above,


Then it’s time to dig deeper to understand your ideal customer better.


This knowledge will not only improve your marketing efforts,


But can impact virtually every aspect of your business: sales, product development, customer service/success, operations, strategic planning, etc.


Don’t allow a lack of customer clarity to limit your company’s performance.


Because it absolutely will.


Questions? Need help? Drop me a line or schedule a call.