• Tom Herman

Be Sure You're Talking to The RIGHT Customers

If you’re interviewing customers,


Know who you’re talking to and where they fit into your business.


This may seem obvious, but:


Interview customers that correspond to the objectives of your research.


For example:


If you’re trying to understand the motivations and triggers of your most frequent purchasers,


First, establish the parameters of what defines a frequent purchaser, and then,


Recruit and speak to only those that fit the definition.


This ensures that the insights you gather are relevant and actionable.🎯


Interested in learning more about your customers?


Check out our FREE DIY Guide: Customer Clarity Quick Start Guide, 15 critical questions to ask your customers NOW.


Or reach out to me anytime for tips to get started.