If you’re interviewing customers,
Know who you’re talking to and where they fit into your business.
This may seem obvious, but:
Interview customers that correspond to the objectives of your research.
For example:
If you’re trying to understand the motivations and triggers of your most frequent purchasers,
First, establish the parameters of what defines a frequent purchaser, and then,
Recruit and speak to only those that fit the definition.
This ensures that the insights you gather are relevant and actionable.🎯
Interested in learning more about your customers?
Check out our FREE DIY Guide: Customer Clarity Quick Start Guide, 15 critical questions to ask your customers NOW.
Or reach out to me anytime for tips to get started.