"Do you do analysis work on a competitor?"
A founder/CEO asked this during a recent call.
He wanted to understand a competing brand's customers.
I said, “yes, but can I ask, how well do you know your own customers?”
Not very well, as it turns out.
While analyzing the competition can reveal valuable insights,
𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝘆 𝗼𝗻𝗲 must be understanding YOUR customers.
➡️ Who are they?
➡️ What makes them tick? and
➡️ Why do they buy?
If you can’t answer these questions for your own customers,
Hold off on answering them for your competitor’s customers.
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Could a lack of customer understanding be holding your organization back? If so, reach out, we can help.