• Tom Herman

"Do You Do Analysis Work On A Competitor?"

"Do you do analysis work on a competitor?"


A founder/CEO asked this during a recent call.


He wanted to understand a competing brand's customers.


I said, “yes, but can I ask, how well do you know your own customers?”


Not very well, as it turns out.


While analyzing the competition can reveal valuable insights,


𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝘆 𝗼𝗻𝗲 must be understanding YOUR customers.


➡️ Who are they?

➡️ What makes them tick? and

➡️ Why do they buy?


If you can’t answer these questions for your own customers,


Hold off on answering them for your competitor’s customers.


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Could a lack of customer understanding be holding your organization back? If so, reach out, we can help.