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  • Writer's pictureTom Herman

"Do You Do Analysis Work On A Competitor?"

"Do you do analysis work on a competitor?"


A founder/CEO asked this during a recent call.


He wanted to understand a competing brand's customers.


I said, โ€œyes, but can I ask, how well do you know your own customers?โ€


Not very well, as it turns out.


While analyzing the competition can reveal valuable insights,


๐—ฃ๐—ฟ๐—ถ๐—ผ๐—ฟ๐—ถ๐˜๐˜† ๐—ผ๐—ป๐—ฒ must be understanding YOUR customers.


โžก๏ธ Who are they?

โžก๏ธ What makes them tick? and

โžก๏ธ Why do they buy?


If you canโ€™t answer these questions for your own customers,


Hold off on answering them for your competitorโ€™s customers.


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Could a lack of customer understanding be holding your organization back? If so, reach out, we can help.

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