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  • Writer's pictureTom Herman

"Do You Do Analysis Work On A Competitor?"

"Do you do analysis work on a competitor?"

A founder/CEO asked this during a recent call.

He wanted to understand a competing brand's customers.

I said, “yes, but can I ask, how well do you know your own customers?”

Not very well, as it turns out.

While analyzing the competition can reveal valuable insights,

𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝘆 𝗼𝗻𝗲 must be understanding YOUR customers.

➡️ Who are they?

➡️ What makes them tick? and

➡️ Why do they buy?

If you can’t answer these questions for your own customers,

Hold off on answering them for your competitor’s customers.


Could a lack of customer understanding be holding your organization back? If so, reach out, we can help.


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