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  • Writer's pictureTom Herman

Do You Embrace Customer Research? Here's Why YOU SHOULD

As a leader, do you embrace customer research?

You should, and here's how I think about it:

➡️ As an owner, founder, or CEO, one of your primary responsibilities is establishing your company's vision.

➡️ You must empower your team with the necessary resources to progress toward the vision.

➡️ Critical among these resources is a deep understanding of the best-fit customers to be served to make the vision a reality.

➡️ Therefore, you must ensure that your team has the customer intelligence they need to succeed.

So, ask yourself:

Do you know your customers as well as you must to achieve your vision?

Is your team aligned around a clear understanding of your ideal customer based on fresh customer feedback, data, and insights?

Or are your decisions, strategies, and tactics based on opinions, assumptions, and guesswork?

Don't allow a lack of customer clarity to limit your company's performance,

And ultimate potential.

Support your team by making customer knowledge a priority for this upcoming year.

Now more than ever, you need every advantage you can get.

Questions? Reach out, we're here to help.


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