• Tom Herman

Do You Know Your Customers As Well As You Should?

Before you answer, here are a few follow-ups:


▶️ What are your customer’s biggest challenges and frustrations?


▶️ What’s the desired outcome your customer is seeking?


▶️ What motivates or triggers your customers to purchase?


▶️ Why do your customers choose YOU over other options?


▶️ What do your customers think and feel about your brand?


▶️ What’s important to your customers (interests/beliefs/values)?


Can you confidently answer these questions?


What’s your confidence level that your team can answer them?


Without a deep understanding of your customers,


Growth (not to mention stability) will be a struggle.


Don’t let a lack of customer clarity hold your company back.


Prioritize customer research.


To support smarter marketing,


And more confident decisions and strategies. 🎯


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When you're ready to boost your customer knowledge to grow your business - reach out, we can help.