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  • Writer's pictureTom Herman

Do You Know Your Customers As Well As You Should?

Before you answer, here are a few follow-ups:

▶️ What are your customer’s biggest challenges and frustrations?

▶️ What’s the desired outcome your customer is seeking?

▶️ What motivates or triggers your customers to purchase?

▶️ Why do your customers choose YOU over other options?

▶️ What do your customers think and feel about your brand?

▶️ What’s important to your customers (interests/beliefs/values)?

Can you confidently answer these questions?

What’s your confidence level that your team can answer them?

Without a deep understanding of your customers,

Growth (not to mention stability) will be a struggle.

Don’t let a lack of customer clarity hold your company back.

Prioritize customer research.

To support smarter marketing,

And more confident decisions and strategies. 🎯


When you're ready to boost your customer knowledge to grow your business - reach out, we can help.


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