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  • Writer's pictureTom Herman

Does Your Team Agree On Who Your Ideal Customers Are? Here's Why They Must!

If your team can't agree on who your ideal customer is

It’s a safe bet they disagree on many other things too.

Struggles with:

➡️ Marketing strategy, tactics, and messaging

➡️ Sales and business development

➡️ Customer success and retention

➡️ Product development and improvement

➡️ Strategic planning and company direction

Often trace back to a lack of customer clarity.

Job One is to gain internal agreement around who the company seeks to serve.

If you’re dealing with this issue, here are some questions to consider:

Which customers do we most enjoy working with?

Which customers are difficult to work with?

Who receives the most value from our work?

What work fits best with the talents of our team?

Where do we see the healthiest profit margins?

Conversely, where do we see low/no margins?

Which projects/clients create the most internal stress?

Get everyone on the same ‘customer page.’

Boost team unity and focus.

Increase performance.

Reduce organizational stress.

Get to it - if you haven’t already.


Without a deep understanding of your ideal customers, growth is a struggle. We help leaders and their teams gain customer clarity to capture and keep more business.

Reach out to learn how we can help!


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