• Tom Herman

Get INSIDE Your Customers' Heads: 5 Key Questions

Get inside your customers’ heads. 🧠


Start by asking these 5 questions:


1️⃣ How does our product/service help you or improve your life?


2️⃣ What makes our product/service better than other options you’ve tried?


3️⃣ What would you like us to keep doing, start doing, or stop doing to improve your experience? [Probe for each]


4️⃣ If you had one minute to convince a friend to switch to us, what would you say?


5️⃣ If our product/service was no longer available, which of our competitors would you turn to, and why?


It’s time to get smarter.


Eliminate the guesswork by talking to your customers.


What you learn will be eye-opening and can improve every aspect of your business. 🎯


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Ready for customer research but don't know where to start? Reach out to me and I'll help you get moving in the right direction.