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  • Writer's pictureTom Herman

How Do You React To Change?

Things work - 𝙪𝙣𝙩𝙞𝙡 𝙩𝙝𝙚𝙮 𝙙𝙤𝙣'𝙩.


It’s how you then react that matters.


You might try to wait it out,


And continue to do what you’ve been doing.


You could try a different approach or tactic,


Which might work,


But could also prove to be a waste of time and money.


Or, you can 𝗹𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀,


And find out what has changed with them.


➡️ Have their needs or priorities changed?

➡️ Have they found a new, different, or better solution?

➡️ Have poor experiences altered their view of your company?


Know what’s going on with your customers.


And make the necessary changes to meet them where they are.


Remember, you can’t serve your customers well unless you know them well.


Don’t wait for things to get dicey or fall apart to engage with your customers.


Ensure your decisions and strategies are supported by fresh customer data and insights,


And ditch the opinions, assumptions, and guesswork.


Reach out if you have any questions or if we can help.

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