• Tom Herman

How Has COVID Impacted Your Customers?

Have you considered how your customers have changed over the past few years?


No surprise, but according to McKinsey & Company,


During the pandemic, 75% of U.S. consumers have tried a new store, a new brand, or a different way of shopping.


✅ We’ve learned and experienced new things.

✅ We’ve adapted to the new reality,

✅ And adopted new behaviors.


Some of them we dislike. Some we’ve learned to like.


Either way - we’ll never be the same.


How has your company changed to meet your customers where they are today?


It's time to stop guessing and begin talking to and learning from your customers. 🎯


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Ready for customer research but not sure where to start? Reach out and I'll get you moving in the right direction.