Tom Herman
Is Growth A Struggle? THIS May Be Why
Without a deep understanding of your ideal customers,
Growth will be a struggle.
Can you answer YES to these statements?
✅I know our ideal customer’s biggest challenges and frustrations.
✅ I know what they are trying to achieve using our product or service.
✅ I know how/where/when to communicate with our ideal customers.
✅ I know how our ideal customers make decisions.
✅ I know where they go to learn and who they trust for advice.
✅ I know who our ideal customers see as our competition.
✅ I know why our ideal customers choose us over other options.
If you’re a NO or NOT SURE on any of the above,
Then, it’s time to prioritize customer research.
A deep understanding of your ideal customers will boost your company’s performance.
And not just in marketing - but in virtually every aspect of your business: sales, product development, customer service/success, operations, strategic planning, etc.
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When you're ready to boost your customer knowledge to support growth - reach out, we can help.