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  • Writer's pictureTom Herman

Is Growth A Struggle? THIS May Be Why

Without a deep understanding of your ideal customers,

Growth will be a struggle.

Can you answer YES to these statements?

✅I know our ideal customer’s biggest challenges and frustrations.

✅ I know what they are trying to achieve using our product or service.

✅ I know how/where/when to communicate with our ideal customers.

✅ I know how our ideal customers make decisions.

✅ I know where they go to learn and who they trust for advice.

✅ I know who our ideal customers see as our competition.

✅ I know why our ideal customers choose us over other options.

If you’re a NO or NOT SURE on any of the above,

Then, it’s time to prioritize customer research.

A deep understanding of your ideal customers will boost your company’s performance.

And not just in marketing - but in virtually every aspect of your business: sales, product development, customer service/success, operations, strategic planning, etc.


When you're ready to boost your customer knowledge to support growth - reach out, we can help.


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