Want maximum results from your outside marketing agency?
Then don’t make them guess as to who your ideal customers are.
Instead, provide them with complete, fresh insights into your ideal customers.
This includes:
✅ Challenges and pain points
✅ Goals and desired outcomes
✅ Beliefs and values
✅ Motivations and triggers
✅ Demographics and psychographics
If you give your agency little or nothing to go on,
They’ll do their best.
But understand that while many agencies include “research” in their list of services,
They are not in the business of conducting in-depth market and customer research.
Take responsibility for understanding your ideal customers - and why they buy.
And bring this critical information to the table.
Give your agency EVERYTHING they need - so you both win. 🎯
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Ready for customer research but don't where to start? Reach out and we'll get you started in the right direction.