• Tom Herman

"Our Big Issue Is That We Don't Know Our Top Customers..."

"𝗢𝘂𝗿 𝗯𝗶𝗴 𝗶𝘀𝘀𝘂𝗲 is that we know who our top 20 customers are, but we don’t know who our top 500 customers are.”


Despite having data from thousands of customers spanning many years,


They had never analyzed their transaction data.


As such, there’s much they don’t know about their customers - and their business, including:


➡️ Who their most valuable customers currently are

➡️ Who is buying what, when, how often, and for how much

➡️ The value of a customer over time (LTV)

➡️ Where their sales are coming from (new vs. repeat)

➡️ How many customers they are losing

➡️ How marketing and ad campaigns impact revenues


They have been aware of this shortcoming for a few years.


“As a business owner, you know you have to do this, but you just never get around to it.”


“We talk about it as a group but haven’t done a deep dive.”


And now they feel exposed.


They realize that they need these insights and metrics to :


✅ Target and retain their key customers

✅ Influence purchase behaviors and drive revenues

✅ Allocate marketing efforts and budget effectively

✅ Reactivate dormant customers

✅ Intelligently design offers and campaigns


It’s time to mine their customer transaction data.


And uncover insights that will support smarter marketing, decisions, and growth.


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Is a lack of customer intelligence holding your business back? If so, reach out - we can help with that.