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  • Writer's pictureTom Herman

How Well Do You Know Your Ideal Customers? [QUIZ]

How well do you know your ๐—ถ๐—ฑ๐—ฒ๐—ฎ๐—น ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€?

Not sure?

Hereโ€™s a quick way to find out.

Can you confidently answer YES to the following statements?

โœ… I know my ideal customerโ€™s biggest challenges and frustrations.

โœ… I know what they are trying to achieve by using my product or service.

โœ… I know how/where/when to communicate with my ideal customers.

โœ… I know how my ideal customers make decisions.

โœ… I know where they go to learn and who they trust for advice.

โœ… I know who my ideal customers see as my competition.

โœ… I know why my ideal customers choose my product or service.

If youโ€™re a NO or NOT SURE on any of the above,

Then, itโ€™s time for some customer research.

A deep understanding of your ideal customers will boost your companyโ€™s performance.

And not just in marketing - but in virtually every aspect of the business: sales, product development, customer service/success, operations, strategic planning, etc. ๐ŸŽฏ


Ready for customer research but donโ€™t know where to start? Reach out and Iโ€™ll get you moving in the right direction.

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