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  • Writer's pictureTom Herman

How Well Do You Know Your Ideal Customers? [QUIZ]

How well do you know your 𝗶𝗱𝗲𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀?

Not sure?

Here’s a quick way to find out.

Can you confidently answer YES to the following statements?

✅ I know my ideal customer’s biggest challenges and frustrations.

✅ I know what they are trying to achieve by using my product or service.

✅ I know how/where/when to communicate with my ideal customers.

✅ I know how my ideal customers make decisions.

✅ I know where they go to learn and who they trust for advice.

✅ I know who my ideal customers see as my competition.

✅ I know why my ideal customers choose my product or service.

If you’re a NO or NOT SURE on any of the above,

Then, it’s time for some customer research.

A deep understanding of your ideal customers will boost your company’s performance.

And not just in marketing - but in virtually every aspect of the business: sales, product development, customer service/success, operations, strategic planning, etc. 🎯


Ready for customer research but don’t know where to start? Reach out and I’ll get you moving in the right direction.


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