How well do you know your 𝗶𝗱𝗲𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀?
Not sure?
Here’s a quick way to find out.
Can you confidently answer YES to the following statements?
✅ I know my ideal customer’s biggest challenges and frustrations.
✅ I know what they are trying to achieve by using my product or service.
✅ I know how/where/when to communicate with my ideal customers.
✅ I know how my ideal customers make decisions.
✅ I know where they go to learn and who they trust for advice.
✅ I know who my ideal customers see as my competition.
✅ I know why my ideal customers choose my product or service.
If you’re a NO or NOT SURE on any of the above,
Then, it’s time for some customer research.
A deep understanding of your ideal customers will boost your company’s performance.
And not just in marketing - but in virtually every aspect of the business: sales, product development, customer service/success, operations, strategic planning, etc. 🎯
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Ready for customer research but don’t know where to start? Reach out and I’ll get you moving in the right direction.
