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  • Writer's pictureTom Herman

How Well Do You Know Your Ideal Customers? [QUIZ]

How well do you know your ๐—ถ๐—ฑ๐—ฒ๐—ฎ๐—น ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€?


Not sure?


Hereโ€™s a quick way to find out.


Can you confidently answer YES to the following statements?


โœ… I know my ideal customerโ€™s biggest challenges and frustrations.


โœ… I know what they are trying to achieve by using my product or service.


โœ… I know how/where/when to communicate with my ideal customers.


โœ… I know how my ideal customers make decisions.


โœ… I know where they go to learn and who they trust for advice.


โœ… I know who my ideal customers see as my competition.


โœ… I know why my ideal customers choose my product or service.


If youโ€™re a NO or NOT SURE on any of the above,


Then, itโ€™s time for some customer research.


A deep understanding of your ideal customers will boost your companyโ€™s performance.


And not just in marketing - but in virtually every aspect of the business: sales, product development, customer service/success, operations, strategic planning, etc. ๐ŸŽฏ


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Ready for customer research but donโ€™t know where to start? Reach out and Iโ€™ll get you moving in the right direction.



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