A lack of customer clarity is a red flag 🚩
Not knowing:
▶️ Who your ideal customers are
▶️ What makes them tick, and
▶️ Why they buy
Virtually guarantees problems in other areas.
After all,
How do you serve your customers well
If you don’t know them well?
How do you attract your ideal customers
If you don’t know what need you help them fill?
How do you keep your best customers
If you don’t know what’s most important to them?
How do you communicate with your customers
If you don’t know what they value?
Now is a good time to ask your team:
➡️ How well do we really know our customers?
➡️ Are our strategies and tactics supported by fresh customer insights and data?
➡️ How much of what we do is based on opinions, assumptions, and guesswork?
Don’t allow a lack of customer understanding and clarity
To limit your company’s potential.
Invest in customer research and apply what you learn to improve:
- Marketing (strategies/tactics/messaging)
- Sales and business development
- Customer success and retention
- Product development and improvement
- Strategic planning and company direction
Now more than ever, you need every advantage you can get.
Questions? DM me, I’m here to help.