Tom Herman
The Most Accurate Way To Identify Your Competitors
Want the most ๐ฎ๐ฐ๐ฐ๐๐ฟ๐ฎ๐๐ฒ way to identify your competitors? ๐ฏ
Ask your customers. THEY determine who your competitors are.
Your customers are looking to โhireโ a product or service
That will solve a problem they have.
While you may think of your competitors in the traditional sense - companies offering a product/service that is similar to yours,
Your customer may consider anything that they believe will solve their problem.
๐๐๐๐๐ง๐๐ก๐๐จ๐จ ๐ค๐ ๐ฉ๐๐ ๐๐ค๐ง๐ข ๐ฉ๐๐ ๐จ๐ค๐ก๐ช๐ฉ๐๐ค๐ฃ ๐ฉ๐๐ ๐๐จ.
Think about that for a minute.
Your playing field is probably much broader than you thought.
So, how do you come out on top?
Be better than your โcompetitorsโ at understanding your ideal customers and the problems they are trying to solve.
This will help you find and reach your ideal customers,
And present YOUR solution as their BEST solution. ๐
P.S. And remember, youโre always competing with the option of doing nothing. Overcoming customer inertia requires you to understand not just the problem, but customer motivations and triggers.
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Ready for a deeper understanding of your ideal customers? DM me and we can chat about what you'd like to achieve and how I can help you get there.
