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  • Tom Herman

The Most Accurate Way To Identify Your Competitors

Want the most ๐—ฎ๐—ฐ๐—ฐ๐˜‚๐—ฟ๐—ฎ๐˜๐—ฒ way to identify your competitors? ๐ŸŽฏ


Ask your customers. THEY determine who your competitors are.


Your customers are looking to โ€œhireโ€ a product or service


That will solve a problem they have.


While you may think of your competitors in the traditional sense - companies offering a product/service that is similar to yours,


Your customer may consider anything that they believe will solve their problem.


๐™๐™š๐™œ๐™–๐™ง๐™™๐™ก๐™š๐™จ๐™จ ๐™ค๐™› ๐™ฉ๐™๐™š ๐™›๐™ค๐™ง๐™ข ๐™ฉ๐™๐™š ๐™จ๐™ค๐™ก๐™ช๐™ฉ๐™ž๐™ค๐™ฃ ๐™ฉ๐™–๐™ ๐™š๐™จ.


Think about that for a minute.


Your playing field is probably much broader than you thought.


So, how do you come out on top?


Be better than your โ€œcompetitorsโ€ at understanding your ideal customers and the problems they are trying to solve.


This will help you find and reach your ideal customers,


And present YOUR solution as their BEST solution. ๐ŸŽ‰


P.S. And remember, youโ€™re always competing with the option of doing nothing. Overcoming customer inertia requires you to understand not just the problem, but customer motivations and triggers.


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Ready for a deeper understanding of your ideal customers? DM me and we can chat about what you'd like to achieve and how I can help you get there.



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