Want the most 𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲 way to identify your competitors? 🎯
Ask your customers. THEY determine who your competitors are.
Your customers are looking to “hire” a product or service
That will solve a problem they have.
While you may think of your competitors in the traditional sense - companies offering a product/service that is similar to yours,
Your customer may consider anything that they believe will solve their problem.
𝙍𝙚𝙜𝙖𝙧𝙙𝙡𝙚𝙨𝙨 𝙤𝙛 𝙩𝙝𝙚 𝙛𝙤𝙧𝙢 𝙩𝙝𝙚 𝙨𝙤𝙡𝙪𝙩𝙞𝙤𝙣 𝙩𝙖𝙠𝙚𝙨.
Think about that for a minute.
Your playing field is probably much broader than you thought.
So, how do you come out on top?
Be better than your “competitors” at understanding your ideal customers and the problems they are trying to solve.
This will help you find and reach your ideal customers,
And present YOUR solution as their BEST solution. 🎉
P.S. And remember, you’re always competing with the option of doing nothing. Overcoming customer inertia requires you to understand not just the problem, but customer motivations and triggers.
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Ready for a deeper understanding of your ideal customers? DM me and we can chat about what you'd like to achieve and how I can help you get there.
