• Tom Herman

The SECRET To A Fantastic Marketing Agency Relationship

To ensure solid results from your marketing agency partner


Don’t make them guess who your ideal customers are.


Come to the table armed with customer knowledge.


Provide them with a deep and detailed understanding of your ideal customer.


This includes:


✅ Challenges and pain points

✅ Goals and desired outcomes

✅ Reasons why they choose YOU

✅ Motivations and triggers

✅ Media habits and preferences

✅ Beliefs, values, and interests

✅ Demographics and psychographics


If you give your marketing partner little or nothing to go on,


They’ll do their level best.


But understand that while many agencies include “research” in their list of services,


Few are equipped to conduct in-depth market and customer research.


Take control of understanding your ideal customers - and why they buy.


And bring this critical information to the table.


Leave nothing to chance.


Give your agency everything they need - so you BOTH win. 🎯



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Without a deep understanding of your ideal customers, growth is a struggle. I help leaders and their teams gain customer clarity to capture and keep more business.


Our Customer Clarity Guidebook process delivers everything you need to know about YOUR ideal customers in just 45 days. For smarter marketing, decisions, and growth.


Schedule a Discovery Call to learn more!