• Tom Herman

The Surefire Way To A More Valuable Customer Base

Improve the quality and value of your customer base


By capturing more best-fit, ideal customers


And keeping those you already have.


Here’s a simple strategy to get there:


➡️ Identify your current best-fit, high-value customers (HVCs). Use your CRM, utilization, and transaction data for this simple analysis.


➡️ Learn from your HVCs (interview, survey, analytics). Understand their needs and behaviors to ensure your marketing resonates with them and potential new customers like them.


➡️ Proactively work to retain your HVCs. Continually adapt, improve, and enhance their experience with your company. And don’t give them a reason to leave.


To summarize:


Identify your HVCs

Learn from them

Keep them

Find more of them, and

Grow with them


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We help leaders and their teams achieve customer clarity to capture and keep more business.


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