Improve the quality and value of your customer base
By capturing more best-fit, ideal customers
And keeping those you already have.
Here’s a simple strategy to get there:
➡️ Identify your current best-fit, high-value customers (HVCs). Use your CRM, utilization, and transaction data for this simple analysis.
➡️ Learn from your HVCs (interview, survey, analytics). Understand their needs and behaviors to ensure your marketing resonates with them and potential new customers like them.
➡️ Proactively work to retain your HVCs. Continually adapt, improve, and enhance their experience with your company. And don’t give them a reason to leave.
To summarize:
Identify your HVCs
Learn from them
Keep them
Find more of them, and
Grow with them
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We help leaders and their teams achieve customer clarity to capture and keep more business.
Need help? Reach out and let's talk.