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  • Writer's pictureTom Herman

The Surefire Way To A More Valuable Customer Base

Improve the quality and value of your customer base

By capturing more best-fit, ideal customers

And keeping those you already have.

Here’s a simple strategy to get there:

➡️ Identify your current best-fit, high-value customers (HVCs). Use your CRM, utilization, and transaction data for this simple analysis.

➡️ Learn from your HVCs (interview, survey, analytics). Understand their needs and behaviors to ensure your marketing resonates with them and potential new customers like them.

➡️ Proactively work to retain your HVCs. Continually adapt, improve, and enhance their experience with your company. And don’t give them a reason to leave.

To summarize:

Identify your HVCs

Learn from them

Keep them

Find more of them, and

Grow with them


We help leaders and their teams achieve customer clarity to capture and keep more business.

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