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  • Writer's pictureTom Herman

Timeless Advice From Ben Franklin You MUST HEED!

“An investment in knowledge pays the best interest.”

- Ben Franklin

As a leader, are you investing in customer knowledge?

When was the last time you spoke to your customers about:

➡️ Their challenges and frustrations

➡️ Their goals and ideal outcomes

➡️ What motivates them to make a purchase

➡️ Their media habits and preferences

➡️ Their recent interactions with your company

➡️ Why they choose you over other options/competitors

➡️ What you could do to improve their experience.

How often do you analyze your customer transaction data?

How much do you 𝘳𝘦𝘢𝘭𝘭𝘺 know about your high-value customers?

Companies at the top of their game recognize the value of obtaining this knowledge.

They arm their team with fresh insights to support continuous improvement and growth.

Is your team moving forward confidently with a deep understanding of your ideal customers?

Or - are you heading into 2023 relying on assumptions and what you’ve always done?

If it’s the latter, follow Ben Franklin’s lead.

Invest in customer research.

Do it internally if you have the staff and know-how.

Otherwise, find an outside resource.

Now more than ever, you need every advantage you can get.


Without a deep understanding of your ideal customers, growth (and stability) is a struggle. We help leaders and their teams gain customer clarity to capture and keep more business.

Our Customer Clarity Guidebook process delivers everything you need to know about YOUR ideal customers in just 45 days, for smarter marketing, decisions, and growth. Reach out to learn more!


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