"We Were Heads-Down, Trying To Get Our Product To Market"
The founder said this almost apologetically.
Recounting a recent meeting with investors,
He was asked to describe the brand’s ideal customer.
And explain why customers choose his product over the competition.
He had no real answers - and didn’t try to fake it.
He admitted they’d been 100% focused on the product - and not on the customer.
Product development, manufacturing, marketing, and fulfillment took every bit of their attention and energy.
Fortunately, they had created a compelling product and saw promising retail and DTC results.
But now, with a need to optimize marketing and expand distribution,
It’s time to focus on understanding the customer.
We’ll be identifying their loyal customers using customer transaction data,
Conducting in-depth customer interviews,
And surveying customers to gain clarity around:
✅ Challenges and pain points
✅ Wants, needs, and desired outcomes
✅ Beliefs and values
✅ Motivations and buying triggers
✅ Purchase behaviors
✅ Demographics and psychographics
✅ Media usage and preferences
It’s never too late to understand your customers deeply.
When you're ready to use customer insights to improve and grow your business - reach out, we can help.