• Tom Herman

When It Comes To Your Customers and Your Brand, Don't Rely On THIS

When it comes to serving your customers,


And growing your brand,


Please don’t rely on:


🚫 What you think you know (guessing)


🚫 What you’ve always done (old habits)


🚫 What others are telling you (their guesses)


🚫 What your competitors are doing (copying)


🚫 Data/analytics that fails to tell the whole story



Do THIS instead:



Talk to your customers.


Listen to them - and learn from them.


Observe their actions and recognize patterns.


Move forward confidently with an understanding of:


✅ Who YOUR ideal customers are,


✅ What they want, need, believe, and seek to accomplish,


✅ Why they choose YOU over other options,


✅ How & where to communicate with them, and


✅ How to influence their purchase behaviors.


Prioritize customer research.


To support smarter marketing, decisions, and growth.


Surprisingly, most companies neglect to invest time to understand their customers deeply.


Be in the minority that does. And consistently win. 🎯


Have a great weekend!


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When you're ready to understand your ideal customers deeply - DM me, I'll get you moving in the right direction.