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  • Writer's pictureTom Herman

Why You MUST Analyze Your Customer Transaction Data

Analyze your customer transaction data.๐Ÿ”Ž


If you donโ€™t, there are many things you wonโ€™t know.


And believe me, these are things you MUST know:


โœ… Exactly who your most valuable customers are


โœ… Who is buying what, when, how often, and for how much


โœ… The value of a customer over time (LTV)


โœ… Where your sales are coming from (new vs. existing customers)


โœ… How many customers you are losing


โœ… How your marketing and ad campaigns impact revenues


So, analyze your transaction data and apply what you learn to:


โœ”๏ธ Target and retain your key customers


โœ”๏ธ Allocate marketing efforts/budget for maximum results


โœ”๏ธ Influence purchase behaviors to increase revenues


โœ”๏ธ Reactivate lost customers


โœ”๏ธ Design offers/messaging that produce results


Need help to start analyzing your customer transaction data? Reach out and I'll help get you moving in the right direction.

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