Tom Herman
Why You MUST Analyze Your Customer Transaction Data
Analyze your customer transaction data.๐
If you donโt, there are many things you wonโt know.
And believe me, these are things you MUST know:
โ Exactly who your most valuable customers are
โ Who is buying what, when, how often, and for how much
โ The value of a customer over time (LTV)
โ Where your sales are coming from (new vs. existing customers)
โ How many customers you are losing
โ How your marketing and ad campaigns impact revenues
So, analyze your transaction data and apply what you learn to:
โ๏ธ Target and retain your key customers
โ๏ธ Allocate marketing efforts/budget for maximum results
โ๏ธ Influence purchase behaviors to increase revenues
โ๏ธ Reactivate lost customers
โ๏ธ Design offers/messaging that produce results
Need help to start analyzing your customer transaction data? Reach out and I'll help get you moving in the right direction.