Tom Herman
Why You MUST Analyze Your Customer Transaction Data
Analyze your customer transaction data.🔎
If you don’t, there are many things you won’t know.
And believe me, these are things you MUST know:
✅ Exactly who your most valuable customers are
✅ Who is buying what, when, how often, and for how much
✅ The value of a customer over time (LTV)
✅ Where your sales are coming from (new vs. existing customers)
✅ How many customers you are losing
✅ How your marketing and ad campaigns impact revenues
So, analyze your transaction data and apply what you learn to:
✔️ Target and retain your key customers
✔️ Allocate marketing efforts/budget for maximum results
✔️ Influence purchase behaviors to increase revenues
✔️ Reactivate lost customers
✔️ Design offers/messaging that produce results
Need help to start analyzing your customer transaction data? Reach out and I'll help get you moving in the right direction.