• Tom Herman

Why You MUST Analyze Your Customer Transaction Data

Analyze your customer transaction data.🔎


If you don’t, there are many things you won’t know.


And believe me, these are things you MUST know:


✅ Exactly who your most valuable customers are


✅ Who is buying what, when, how often, and for how much


✅ The value of a customer over time (LTV)


✅ Where your sales are coming from (new vs. existing customers)


✅ How many customers you are losing


✅ How your marketing and ad campaigns impact revenues


So, analyze your transaction data and apply what you learn to:


✔️ Target and retain your key customers


✔️ Allocate marketing efforts/budget for maximum results


✔️ Influence purchase behaviors to increase revenues


✔️ Reactivate lost customers


✔️ Design offers/messaging that produce results


Need help to start analyzing your customer transaction data? Reach out and I'll help get you moving in the right direction.