You are not your customer.
Are you marketing as if you are?
Here are a few red flags🚩:
-Focusing on features rather than benefits, solutions, and outcomes
-Overuse of technical terms that might confuse the customer
-Using YOUR language instead of the customers
-Lack of clear differentiation from your competitors
-Stressing how great you are rather than how you can help
If some of these issues show up in your marketing, it’s time to take action.
Begin by developing a better understanding of your ideal customers.
Talk to them, listen to them, and learn from them.
Start by answering these questions:
▶️ What problem is your customer seeking to solve?
▶️ What are their biggest challenges and frustrations?
▶️ What’s the desired outcome your customer is seeking?
▶️ What motivates or triggers your customer to take action?
▶️ Why do they choose YOU over other options?
▶️ What do your customers think and feel about your brand?
▶️ What’s important to them (interests, beliefs, values)?
Now, use what you've learned to better align your marketing with the customers you seek to attract and serve.🎯
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We help leaders and their teams gain customer clarity to capture and keep more business. Reach out to learn more - we're here to help.