Your time and resources are limited.
Spend more of both where your returns are highest.
It’s likely that the bulk of your revenues and profits
Come from a relatively small portion of your customers.
These are your best customers, your brand advocates.
They consistently choose you over your competitors.
They spend more, more often, and are less price sensitive.
They spread the word and create new customers for you.
While making up perhaps just 20% of your customer base,
They are the foundation of your business.
Identify them, embrace them, treat them with care, and
Work to understand them deeply.
Align your company around your best customers
So that you can increase your ability to:
✅ Retain them,
✅ Find more customers like them,
✅ Influence their purchase behaviors, and
✅ Anticipate and respond to their changing needs.
Remember, not all customers are created equal.
Focus most of your energies on your best customers.
Identify them, connect with them, and fight to keep them.
The success of your business depends on them.
Now more than ever.
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Without a deep understanding of your ideal customers, growth (and stability) is a struggle.
We help leaders and their teams gain customer clarity to capture and keep more business.
Questions? DM me - I'm here to help.