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Our Mission:

Helping you gain Customer Clarity to support smarter marketing, decisions, and growth.

I know what you're up against

Making decisions and executing strategies that impact not just the bottom line - but people as well - is difficult and stressful. 

I've been there. In fact, that's where my career started.

Fresh out of grad school, I was hired by a publicly-traded company that had recently endured a misstep that resulted in the closure of a dozen stores, millions in investment capital lost, and hundreds of employees out of work. I was part of a newly formed market research team tasked with selecting markets and precise locations for new stores.

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Tom Herman

The work was stressful and demanding. Having to defend my research and recommendations to senior management made developing the skills to understand customers, markets, and competitors an absolute necessity.

Since those early years, I’ve been directly involved in making or supporting decisions and investments totaling over $500 million. I’ve had the pleasure of working with a who’s who of local, regional, and national businesses, financial institutions, and investors.

And along the way, I’ve also had the experience of co-founding and growing several successful companies, including a rapidly expanding, national-scale service firm with over
100 team members. 

To learn more about me, click here. 

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Ready to get closer to your ideal customers?

Let's chat.