• Tom Herman

Do You Know Your Ideal Customer's DESIRED OUTCOME?

Do you know your ideal customer’s desired outcome?


Before you answer,


Understand that there are 2 elements to it:


➡️ What the customer needs to achieve (the goal)

➡️ How they need to achieve it (the experience)


Both are critical to your customer’s satisfaction and loyalty.


Think of it this way:


Knowing what your customer wants to achieve gets you in the game.


The experience you provide keeps you in the game.


And remember that you can deliver on the goal,


And still lose the customer if the experience they receive is not what they want, expect, or enjoy.


We’ve all used products or services that “got the job done,”


But that we’d NEVER use again.


So, talk to your customers about their interactions with your brand.


Identify areas where you can boost engagement, reduce friction, and improve satisfaction.


And consistently deliver your customers’ desired outcome.



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Without a deep understanding of your ideal customers, growth is a struggle. We help leaders and their teams gain customer clarity to capture and keep more business.


Our Customer Clarity Guidebook process delivers everything you need to know about YOUR ideal customers in just 45 days. For smarter marketing, decisions, and growth.


Schedule a discovery call to learn more!