If you set a timer for 30 seconds,
And asked your best customers to “sell” your product or service to a friend, what would they say?
Not sure? Try this exercise:
1️⃣ Ask your team to create a list of the top reasons they believe your customers love and are loyal to your product.
2️⃣ Reach out to a group of your best customers and ask if they would get on a quick 5-minute call to help with a research question.
3️⃣ Record (with permission) the customer “sales pitches” and summarize them in a second list.
4️⃣ Compare your team’s list to the customer list, paying particular attention to customer reasons that didn’t appear on the team list.
This exercise results in a more accurate and complete list of WHY your best customers choose you over your competition.
Now, incorporate what you’ve learned from your existing customers to attract new customers. 🎯