• Tom Herman

The 3-Step Method to Leave Your Competitors Behind

Want a guaranteed way to gain a competitive advantage?


Deeply understand your ideal customers.


Most companies don’t. As a result, they rely on: 👇


❌ What they think they know (guessing or “gut feel”)


❌ What they’ve always done


❌ What others are telling them (their guesses or gut)


❌ What their peers or competitors are doing (commoditizing or following)


❌ Quantitative data that fails to tell the whole story


It’s time to build and maintain a foundation of customer knowledge.


Here’s a good way to do it:


1️⃣ Identify your most valuable customers (MVCs) by your analyzing transaction data.


2️⃣ Survey your MVCs to build a picture of who they are and what makes them tick.


3️⃣ Interview your MVCs to understand what’s important to them and why they buy.


Use BOTH quantitative data and qualitative insights to understand YOUR customers better than your competitors understand theirs. 🎯


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Looking to get closer to your customers? Reach out and I'll help get you moving in the right direction.