The 4 Customer BLIND SPOTS Experienced By Most Businesses
Do you know the 𝟰 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗯𝗹𝗶𝗻𝗱 𝘀𝗽𝗼𝘁𝘀 that most business owners experience?
This was my favorite takeaway from Jeremy Epperson on a recent 1000 Experiments Club podcast:
1️⃣ Your customers are not who you think they are.
2️⃣ Your customers behave differently than you think.
3️⃣ Your customers have different reasons for buying than you think.
4️⃣ Your customers perceive your business/product/brand differently than you think.
And the way to remove these blind spots? Customer research.
Without research, you're guessing. And you'll be wrong - a lot.
But you won't be alone.
Jeremy points out that many of the marketing leaders he speaks to lack basic clarity around their customers.
Many can't answer the most fundamental question of all:
Why do your customers buy (or not buy)?
It's important to realize that If you don't deeply understand your customers,
How can you expect to optimize your product and marketing?
The link to the episode is: https://www.abtasty.com/blog/1000-experiments-club-jeremy-epperson/
I highly recommend it!
Ready for customer research but need some guidance? Reach out, and I'll help you get started.