If you only ask your customers one question, try this one:
“What can we do to improve your experience with us?”
Why? It’s short and simple,
And it gives the customer permission to be honest.
They can tell you anything that comes to mind.
Look for recurring themes and friction points.
You’ll likely uncover some quick-fix items.
You may also discover some aspects of your business that require deeper work.
If you’re not able to conduct broader customer surveys,
Start asking this one question of your customers.
Especially your most valuable customers.
Establish a continuous flow of customer insights, and use them to adapt, improve, and maintain your competitive advantage. 🎯
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Ready for customer research but don't know where to start? Reach out and we'll get you moving in the right direction.