How a customer thinks and feels about your brand
Drives WHY and HOW they act:
✅ Whether they purchase
✅ Whether they remain loyal
✅ Whether they refer friends/colleagues
Do you know how your customers think and feel about YOUR brand?
Do your customers feel connected to your brand?
Do they think and feel your brand is helpful and trustworthy?
Do they believe your brand is reliable and provides consistent value?
When’s the last time you checked in with them?
And maybe this goes without saying, but
How you think and feel about yourself,
Determines how YOU act.
Take time to check in with yourself regularly,
And seek help if you need it.